week 3

Production, this week we discussed the content of what our 'happy days' period would be, criss cross biking etc.We discussed which type of clothing would fit the female protagonist, we went with casual clothing say a dress incorporate with the target audience being young adults, 16-25.

In terms of we filming readjusted our overall idea, particularly the ending scene, instead of having christiana walking home to cry and lip sync the words 'am i allowed to love you' we decided it would be best to end it in the cafe, by doing this we eliminate the factor of lip syncing however during that part we will have tanvir reassure her by holding her hands, by doing this it creates a more smooth rendition.

Focus group evaluation

The focus group questions were thought up by us altogether, we gathered people who were available in sixth form and placed them together for the focus group.
There are slight diversities between them as each of them belonged to a different ethnic group such as Muslim, African, mixed and Caucasian.

We began asking them questions such as what is your favourite genre, this allowed us to get a standpoint view and an overall starter basis on each of their preferences,  however the answer they gave showed us all of them agreed with 'rap' being their favourite genre.

Week 5 production log

This week the main focus was editing, since we got all our clips together we manually placed them on the timeline accordingly as a starter, this allowed us to view the whole duration of the clips in contrast with the song, the result showed us that we had footage over-run but this wasn't nessicarily an issue as we still had to edit and shorten the clips, we also had an idea in mind to end the music video off with the scene of the two couples leaving accompanied with a few seconds of silence, this would create a perfect outro mood for the music video.

I wouldn't say we've faced any constraints as we finished our music video fairly within time, this was due to the overall immense planning of camera shots and types beforehand so all cast members got an solid constructed idea on what we were to achieve during each day following the production schedule.