Narrative music videos provides a story alongside the music, this is used in a variety of genres including romance, pop and hip-hop and, in terms of the visual the story can be off-beat or connected to the music. This can offer the audience an additional side of entertainment as people sometimes view a music video solely because of whats happening in it but not the song, this goes under artistic intellectual value. In addition to this a narrative music video can stand out from others and provide a personal treasure for some. Narrative music videos usually starts it arc from the beginning and develops a story until in ends near the end of the music video, this can aid both the music and the story simultaneously if the editor does a good job which when both factors aid each other hand in hand to create the production giving some audiences an experience they would music likely remember.
Performance
Performance is a style of music video that allows a artist to perform live and to be shown on TV, there are many benefits of doing so one being that it enables the audience to see what it feels like to be at that particular artists concert, the energy and vibe he/she has and the overall feeling. A performance music video allows an audience to have an insight on the particulars artists fan-base, this allows them to make the decision if they belong or not. In terms of the satisfaction they gain from this, it shows the true artist at work instead of which some music videos not even even contain the artist who is singing.
An example of a live performance is Jay Z.
Animation
In an animation music video, the artist can be very creative when it comes to the content of the visuals, creation can be limitless and animation allows certain ideas to be express through ways only capable through animation. Animation allows the audience at home to become imaginative and with this animation does not require any form as it can adapt its own form such as having hints of combined performance and narrative together such as the music video for 'Gorillaz', with this being said some scenes cannot be performed as excelled as animation such as a gorilla rising from a tombstone and if it were possible it would stress the finical incentives for the record label.
A example of an animation music video is Aviicii waiting for love, in this music video, it tells a story in form of an animation with an interpretative storyline, the audience gains satisfaction through the engagement of both the song and the animation, though the story is a touching one it allow creates a emotional attachment for the audience and allows the content in whole to act as personal identification.
Interpretative
Interpretive is a style of music video that follows what is happening on the screen, this is good if someone wants to deliver a story through the lyrics and reflecting it as movement and actions on screen. This may seem limited as you have to abide by the lyrics strictly however this is not the case as the producers can be creative with how they use this style.
An example of this is Lily allen's LDN, in this music video majority of it is performed in a interpretative style, she describes what she sees as she's walking down the streets of London, by showing the visual of happening the audience gets to experience what she means and it can be fascinating.
Conceptual
Conceptual music videos are based of the word concept', it for-fills its name from having a message sent across that can be interpreted in numerous ways, compared to narrative and performance it does have certain characteristics of both but it is in its own category, a conceptual music video usually ends with something that is unclear or unfinished from first viewing and it can leave a confused feeling after it. Conceptual music videos is a way for an artists creativity to be shown to its full extent, this allows fans to dwell deeper into the whole experience and provide something refreshing and different to other type of music videos. Conceptual music videos can stand its own ground as a visual stimulation or experience, this way it can be successful even though the music may not be the best.
Surreal
A surreal music video a style of music video that endorses creativity, its content tends to usually have a deeper meaning but most incorporate it as an artistic art form, the content as a whole is expressive and has much character being that it has no boundaries to what the video intended has to say/show. Surreal music videos can also stand alone as a individual art piece, it gains it audience by in which the use of distinctive ways of addressing certain ideologies into an art form.
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